Sony promotions

• Sony Alpha 7 IV (Sony a7 IV)
• mirrorless full-frame camera
• 33 megapixels
• 2x BIONZ XR image processors
• Real-time autofocus
• 10 BpS with up to than 800 frames (JPEG + RAW) in constant continuous shooting
• swivel and tilt 3'' touchscreen 7,62 cm
• up to 5.5 f-stops shutter speed with integrated 5-axis optical image stabilization
• latest real-time tracking technology and autofocus with eye detection for people, animals and now also birds
• Full-frame 7K oversampling for extremely detailed 4K 30p recording
• 4K 60p video recording in Super35 format
• NP-FZ100 battery with high storage capacity

• Mirrorless Sony a7 III full-frame camera
• Rear-exposed Exmor R CMOS image sensor with 24.2 megapixels captures every detail
• Extra wide dynamic range with 15 f-stops
• Autofocus system with 93 percent sensor coverage
• 4D FOCUS with 425 AF contrast autofocus points complemented by 693 phase autofocus points
• Continuous shooting speed of up to ten frames per second
• Possibility of mechanical or silent shutter release
• Various 4k video functions

• Compact, lightweight and handy
• Luminous intensity f/1.8
• Ideal for low light conditions
• Circular aperture with 7 blades for beautiful blur effects
• 75 mm focal length (35 mm equivalent) with APS-C sensor

• G Lens standard zoom lens
• Dual AA elements for outstanding resolution
• Sony nano-coating reduces ghosting and light effects
• Direct Drive SSM for quiet, high-precision focus operation
• Dust and splash resistant design

• Super G Telezoom Lens
• optical stabilization
• Focal length: 200-600mm
• fast, precise and quiet autofocus (Direct Drive SSM)
• circular aperture allows for beautiful bokeh
• Dust and splash resistant design
• Full-frame FE mount

• Vertical handle
• accepts 2 NP-FZ100 batteries
• suitable for Sony α7R IV, a1, a7S III, a7 IV

• STAMINA battery with extra long life
• ActiFORCE battery technology for higher capacity, faster recharging and a more accurate and faster indication of remaining battery life
• Hybrid lithium-ion cells without memory effect

Suitable for, among others:

• Cybershot DSC-RX10 / Mark II / Mark III / Mark IV
• QX1
• NEX-3 / NEX-5 / NEX-6 / NEX-7
• SLT-A33/ 35 / 37 / 55
• Alpha 3000 / 3500 / 5000 / 5100 / 6000 / 6300 / 6500
• Alpha 7 / Mark II
• Alpha 7R / Mark II
• Alpha 7S / Mark II

• Sony Alpha 7R V (ILCE-7RM5) Body
• 61 megapixel
• Exmor R CMOS full frame sensor
• High-performance hybrid AF with 693 phase AF points
• 425 contrast AF points and wide sensor coverage (86%)
• 8K24p (4K60p) video function with S-Log3, S-Cinetone
• adjustable 8 cm (3.2 inch) touch display with 2,095,104 pixels
• electronic viewfinder with (approx.) 9.44 million pixels
• high sensitivity: ISO 100 - 102,400
• AI-based scene recognition for people, animals, birds and now also for insects, cars, trains and airplanes
• rugged weatherproof magnesium alloy body

• high quality G Master telephoto lens
• extreme resolution
• Aperture F2.8
• fast, precise focus
• total control
• dust and splash resistant construction
• Direct Drive SSM for quiet, high-precision focus operation
• circular aperture with 9 blades for beautiful bokeh
• Sony nano-coating reduces ghosting and light effects

• Sony SEL 24-70mm f/2.8 GM2
• Full-frame Lens
• excellent resolution up to the image edge
• F2.8 aperture
• fast, precise autofocus
• beautiful bokeh
• suitable for photo shooting, content creation and video recording
• dust and water resistant design

• Sony Alpha 6400
• APS-C E-mount camera
• improved autofocus with "real-time eye autofocus" and "real-time tracking" with 0.02 sec response time
• 84% AF sensor coverage with 425 phase and contrast AF points
• 11 continuous shots with tracking autofocus
• 180° tiltable touchscreen
• 4K video with fast hybrid autofocus at highest level

• Sony SEL 20-70mm f/4 G Lens by Sony
• Premium G-series full frame standard zoom lens from Sony
• suitable for Sony full frame mirrorless cameras
• Standard zoom lens from Sony
• constant maximum F4 aperture throughout zoom range
• Focus breathing compensation compatible
• fast and precise autofocus
• particularly soft background blur (bokeh)
• ideal for content creation, photo and video shooting
• dust and water resistant design

• 90mm fixed focal length
• Ideal for portraits and macro shots
• Beautiful bokeh
• Optical image stabilizer integrated
• Filter thread 62mm

• 24.2 megapixel APS-C sensor
• lightweight + compact
• 5-axis optical image stabilization for blur-free shooting
• BIONZ X image processor with front-end LSI
• extremely fast autofocus with 0.02 seconds response time
• Phase-detection autofocus with 425 points covers about 84 percent of the sensor
• reliable autofocus performance even under difficult lighting conditions
• Real-time tracking
• AI-based object detection
• 4K movie recording with pixel readout without pixel binning in Super 35mm format
• high-resolution 4K HDR movie recording (HLG) with multiple movie functions
• Real-time autofocus with eye detection for video recording
• tiltable 7.5cm (3.0-inch) LCD touchscreen
• 1.0cm electronic viewfinder
• ISO 100-32,000 (expandable to ISO 50-102,400)
• long battery life thanks to Z rechargeable battery
• rugged, dust- and splash-proof magnesium alloy construction