
Sony - Choice of Creators
For some time now, Sony has been the go-to source for content creators across all sectors. Whether it's vertical content for social media, high-quality video on YouTube, or even live streaming, Sony offers a large portfolio of tools that make creating as easy and high-quality as possible.
With a commitment to excellence and a focus on meeting the needs of creators, Sony is the perfect choice for anyone looking to bring their ideas to life. So why settle for anything less? Choose the tool that's right for you and get started right away!
What kind of content are you creating?

Social Media +amp; Vertical Content
Whether it's TikTok, Instagram or YouTube: Vertical content is becoming more and more relevant and many creators, true to the motto "mobile first", work mainly with vertical video content. Sony offers various solutions for this use case.
In addition to the Xperia smartphones, small and lightweight cameras like the ZV-1 II or ZV-1f have been developed for this purpose.
Sony Vlog Camera ZV-1 II
- perfect for vlogging and content creation
- for impressive videos in 4K
- integrated 18-50 mm zoom lens
- share videos easily on social media via Creators App
- integrated sound thanks to intelligent 3-capsule microphone
- Real-time eye AF and tracking, plus color filters for great cinematic quality
Sony Xperia 5 V
- perfect for vlogging and content creation
- 3 cameras: focal lengths 16 mm, 24 mm and 48 mm
- Eye AF and Creative look
- S-Cinetone for Mobile
- Video recording with 4K HDR 120 BpS
Vlogging +amp; YouTube Content
Vlogging, also known as video blogging, is a form of blogging where content is created and shared in the form of videos. Vloggers often share their daily life, experiences, opinions or even instructions and tips on certain topics in their videos. This requires a suitable tool and Sony has a wide portfolio of suitable cameras for this as well. The ZV-1 / ZV-1 IIand ZV-1f are also perfectly suited for high-quality vlogs +amp; YouTube videos. However, if you are looking for a bit more flexibility and professionalism, you should take a closer look at the ZV-E10.
Sony Vlog Camera Alpha ZV-E10 Housing
- outstanding 4K (up to 30p) and Full HD slow motion (up to 120P) recording
- side-folding 7.5cm Xtra Fine selfie touch display
- Real-time eye autofocus system
- Product Showcase mode
- Soft Skin effect for soft and natural reproduction of skin tones and optimal face illumination
- Automatic exposure: automatic detection and perfect illumination of faces
- Hybrid AF with 425 phase AF and contrast AF points each / Continuous shooting: 11 fps incl. autofocus
- Connections: USB Type-C terminal (charging function / continuous power solution) / micro HDMI / microphone jack / WiFi /
- Bluetooth
Live Streaming
Live streaming is one of the most exciting and dynamic forms of content creation available today. From live broadcasts of music events and sporting events to interactive workshops and podcasts, the possibilities are endless. Thanks to advanced technology, it's now easier than ever to stream live and engage with your audience in real time. Learn more about how you can use live streaming to spread your message and connect with your audience.
Qualitative streaming can be technically complex and demanding, and accordingly, many creators shy away from live streaming. However, it can be done easily!
Sony Alpha 7 IV (ILCE-7M4) Body
- mirrorless full format camera
- 33 megapixel
- 2x BIONZ XR image processors
- Real-time autofocus
- 10 fps with up to 800 frames (JPEG + RAW) in constant continuous shooting
- swivel and tilt 7.62 cm touchscreen
- up to 5.5 f-stops shutter speed with integrated 5-axis optical image stabilization
- latest real-time tracking technology and autofocus with eye detection for people, animals, and now birds
- Full-frame 7K oversampling for extremely detailed 4K 30p recording
- 4K 60p video recording in Super35 format
- Battery with high storage capacity
Sony Alpha ZV-E1 Housing
- Sony Vlog Camera ZV-E1
- Full-frame Exmor R CMOS sensor
- 12.1 megapixels effective
- rear exposed Exmor R CMOS image sensor
- 4K 60p video recording
- Cinematic vlog setting including S-Cinetone
- AI-based auto-framing and framing stabilizer
- Breathing compensation

Photography +amp; Filmmaking
For all creators who rely on even more professional tools, Sony of course has a correspondingly large repertoire of cameras, lenses and accessories. After the ZV series, the Alpha and FX cameras are the next step. With the Alpha 7 IV, Sony has set a new standard for hybrid cameras with full-frame sensors. For all video-first creators, however, the FX series in particular offers the necessary professional features.

Sony Alpha 7 IV (ILCE-7M4) body
- mirrorless full frame camera
- 33 megapixels
- 2x BIONZ XR image processors
- Real-time autofocus
- 10 fps with up to 800 frames (JPEG + RAW) in constant continuous shooting
- swivel and tilt 7.62 cm touchscreen
- up to 5.5 f-stops shutter speed with integrated 5-axis optical image stabilization
- latest real-time tracking technology and autofocus with eye detection for people, animals, and now birds
- Full-frame 7K oversampling for extremely detailed 4K 30p recording
- 4K 60p video recording in Super35 format
- Battery with high storage capacity
Sony Alpha 7 IV (ILCE-7M4) body
- mirrorless full frame camera
- 33 megapixels
- 2x BIONZ XR image processors
- Real-time autofocus
- 10 BpS with up to than 800 frames (JPEG + RAW) in constant continuous shooting
- swivel and tilt 7.62 cm touchscreen
- up to 5.5 f-stops shutter speed with integrated 5-axis optical image stabilization
- latest real-time tracking technology and autofocus with eye detection for people, animals and now also birds
- Full-frame 7K oversampling for extremely detailed 4K 30p recording
- 4K 60p video recording in Super35 format
- High capacity battery

Julian Völzke (OwnGalaxy)
On his YouTube channel "OwnGalaxy" Julian regularly publishes very high quality videos about any kind of technology. From the iPhone to Tesla to the Thermomix - Julian covers almost everything that has a microchip built in. In addition, he runs the very successful technology podcast "Krewkast" with his YouTube colleague Felix Bahlinger, in which he talks about current topics in the technology world.
What makes Julian's YouTube content so special is the high, filmmaking quality standard.
Morefrom Julian
Sony Alpha FX30 Cinema Line (ILME-FX30)
- Cinema Line Super 35 interchangeable lens camera
- cinematic look in 4K UHD: 6K oversampling for stunningly sharp images
- Freehand shooting thanks to powerful 5-axis stabilization with Active Mode
- creative workflow with S-Log3 XAVC 4K UHD 4:2:2 10bit internal recording, 4K 16bit RAW output via HDMI
- Slow motion in 4K UHD up to 120 fps with real-time eye AF + touch tracking for people, animals and birds
- high-quality housing in Cinema Line design with screw options for accessories
- active temperature management for long recording times
Sony Alpha FX30 Cinema Line (ILME-FX30)
- Cinema Line Super 35 interchangeable lens camera
- cinematic look in 4K UHD: 6K oversampling for stunningly sharp images
- Freehand shooting thanks to powerful 5-axis stabilization with Active Mode
- creative workflow with S-Log3 XAVC 4K UHD 4:2:2 10bit internal recording, 4K 16bit RAW output via HDMI
- Slow motion in 4K UHD at up to 120fps with real-time eye AF +amp; touch tracking for people, animals and birds
- high-quality housing in Cinema Line design with screw options for accessories
- active temperature management for long recording times

Perfect sound
You need a suitable microphone for your Sony camera and just don't know which of the many different options is the right one for your application? Then you've come to the right place!
We took a closer look at the different Sony microphones and compare them in this post.